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Solutions

Knowledge is everywhere.
Make it useful.

Build a campaign around the things your client wants people to understand. These illustrative briefs show where AI-generated questions and a thoughtful review can help.

01 / Product education

From a product launch to a better-informed audience.

The source
A product brochure, specification guide and approved messaging.
The audience
Customers, sales partners or a client’s frontline teams.
The experience
Generate questions about features and practical use, then have the product team check every answer. Brand the experience to sit alongside the launch.
The useful next step
See which product details are understood and which need a clearer explanation.
Discuss a similar brief
Illustrative campaign

Product knowledge

ONE QUESTION TO EXPLORE

Which feature is most useful for a team working across locations?

Fictional brief · Non-playable example

02 / Onboarding

Make the first steps feel more considered.

The source
A welcome pack, induction presentation or getting-started guide.
The audience
New employees, customers or members of a partner network.
The experience
Turn essential information into a short, reviewed quiz. Organise the questions around what someone needs to know first.
The useful next step
Use question performance to improve the next version of the onboarding material.
Discuss a similar brief
Illustrative campaign

A confident start

ONE QUESTION TO EXPLORE

Where should a new colleague find the current service handbook?

Fictional brief · Non-playable example

03 / Service training

Bring a playbook into everyday decisions.

The source
Service standards, process notes or a customer-support playbook.
The audience
Frontline teams and colleagues responsible for the customer experience.
The experience
Generate draft questions from the playbook and refine them into realistic situations. Ask a subject-matter expert to check the wording and the correct answer.
The useful next step
Identify the scenarios that deserve another team conversation.
Discuss a similar brief
Illustrative campaign

Service in practice

ONE QUESTION TO EXPLORE

What should you check before promising a resolution?

Fictional brief · Non-playable example

04 / Client engagement

Give an audience something meaningful to take part in.

The source
An approved campaign narrative, educational guide or awareness resource.
The audience
The client’s customers, community or campaign audience.
The experience
Use AI to draft questions that invite people to explore the campaign’s key ideas. Review them for clarity and connect the quiz to a branded campaign page.
The useful next step
Report participation and knowledge results alongside the wider campaign story.
Discuss a similar brief
Illustrative campaign

Ideas into action

ONE QUESTION TO EXPLORE

Which action best supports the guide’s main recommendation?

Fictional brief · Non-playable example

One workflow. Different briefs.

The source, audience and objective change. The principles stay the same: AI generates the draft, people make the decisions, and your client’s brand carries the experience.

Explore the workflow

We’re welcoming partner conversations as we develop the campaign workflow. Access is by invitation. Product screens are illustrative; we’ll confirm available capabilities in your demo.

Your next campaign starts with a conversation

Bring the knowledge.
We’ll explore the possibilities.

Explore how AI-generated questions, human review and branded delivery could work for your next client campaign.

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Illustrative preview

A question with
a source behind it.

A non-playable example from a fictional service playbook. AI drafts the question; the team checks the answer, wording and relevance before approval.

Question 3 of 8

When a customer raises a delayed delivery, what should you do first?

ACheck the order record before promising a resolution
BEscalate every delay immediately

Source: service recovery playbook · p.12
No answers or participant details are collected in this example.